Hugging Face - series D - valuation at $4 billion
Ashton Kutcher involved
Hugging Face, an AI model startup, is currently in the process of raising funds in a Series D round that is expected to value the company at $4 billion. The funding round aims to raise a minimum of $200 million, with various investors competing for a chance to invest. Sound Ventures, the venture capital firm led by Ashton Kutcher, is reportedly leading the pack of potential investors. However, Hugging Face is exploring multiple offers and is expected to make a decision soon.
Rapid Rise in Valuation: Hugging Face's valuation has soared from $80 million in December 2019 to $2 billion in May 2022 and is now at $4 billion, marking an impressive growth trajectory. The company has successfully attracted significant funding from prominent investors, including Lux Capital, Addition, Betaworks, Sequoia Capital, and notable angel investors like Kevin Durant.
Open-Source Community Dominance: Hugging Face has become the de facto community for natural language processing (NLP) developers. With over 5,000 organizations using its platform, Hugging Face has prioritized adoption over monetization. The company offers thousands of open-source AI models and datasets, inspiring developers to explore machine learning-based models. By providing a central hub for developers to collaborate and share their work, Hugging Face strengthens its position as a valuable resource for enterprise customers seeking to advance their own products.
Diversified Revenue Streams: Hugging Face employs multiple revenue streams to generate income. The majority of its revenue comes from licensing fees charged for the use of its models and software. The company offers various pricing tiers, including Inference Endpoints and Pro accounts. Additionally, Hugging Face sells branded merchandise through its online store, providing an additional source of revenue and acting as a marketing channel to enhance its brand presence.
The anticipated funding comes amid a cash frenzy in the AI industry, particularly for companies specializing in large-language models (LLMs). Just over a year ago, Hugging Face raised $100 million in a Series C round, which valued the company at $2 billion. Despite generating less than $10 million in revenue in 2021, Hugging Face's revenue has experienced significant growth this year, with sources estimating it to be around $30 million to $50 million. This surge in revenue has contributed to the company's increasing valuation.
Hugging Face, based in Brooklyn, is known for its platform described by CEO Clément Delangue as a "GitHub for machine learning." The company offers open-source AI models, allowing anyone to access and modify them for free. Hugging Face generates revenue by providing security and corporate tools on top of its vast collection of models, which are developed by its community of developers. Notable customers of Hugging Face include Bloomberg, Pfizer, and Roche.
Delangue has been vocal about the challenges of relying on cloud providers controlled by big tech companies, referring to it as "cloud money laundering." While the company promotes open-source models, the cost of training and maintaining these models, as well as building enterprise-grade businesses around them, remains substantial. In the AI industry, several companies have secured significant funding to manage these costs, such as Inflection AI, Cohere, and Anthropic.
If Hugging Face secures funding at a $4 billion valuation, it would join the ranks of the highest-valued companies in the AI industry, closely following Inflection AI and Anthropic, which are reported to have reached valuations around $5 billion. Notably, OpenAI is the leading player in the category, excluding major tech giants like Google and Meta. While OpenAI's ownership and valuation structure is complex, previous financing rounds suggest a valuation in the range of $27 billion to $29 billion.
Overall, Hugging Face's potential funding round highlights the continued investor interest in AI startups, particularly those focusing on large-language models. The company's revenue growth and open-source model approach have contributed to its rising valuation, positioning it among the industry's most valuable players.